{"id":1009,"date":"2016-11-03T08:39:11","date_gmt":"2016-11-03T12:39:11","guid":{"rendered":"https:\/\/appnet-dev.com\/resultsathand\/mobile-myths-you-still-believe-but-shouldnt\/"},"modified":"2025-02-07T10:39:55","modified_gmt":"2025-02-07T15:39:55","slug":"mobile-myths-you-still-believe-but-shouldnt","status":"publish","type":"post","link":"https:\/\/appnet-dev.com\/resultsathand\/mobile-myths-you-still-believe-but-shouldnt\/","title":{"rendered":"Mobile Myths You Still Believe but Shouldn\u2019t"},"content":{"rendered":"

As an app builder, specifically focused on the needs of non-profits, we hear a multitude of reasons both for and against harnessing mobile apps and technology in general for member engagement!<\/p>\n

Unfortunately, a few outdated beliefs regarding mobile technology and member usage have lived past their relevance. If you still find yourself believing in the below myths, it is time for an update!<\/p>\n

\u00a0\u201cMy members are too old for a mobile app\u201d<\/h3>\n

As smartphones become the norm, this statement has become nothing more than a past perception.<\/p>\n

In fact, 83% of adults<\/a> between the ages of 30-49 own a smartphone. For those between 50-64 and 65+ years old, it\u2019s 58% and 30% respectively.\u00a0 Is your member average age above 65?\u00a0 If not, most likely a majority of your members are mobile-ready!<\/p>\n

Overall, the total number of adults who own smartphones has doubled since 2011 from 35% to 68%. As smartphones continue to expand across markets, these numbers will only continue to increase.<\/p>\n

\u201cShiny technology is a millennial magnet\u201d<\/h3>\n

This subject was broached in an AssociationNow article in Fall of 2014 (see article<\/a>), and it is perfect timing for a brief rehash of the subject.<\/p>\n

It\u2019s no secret technology usage is highest among the millennial generation. However, it would be hasty to assume technology alone will draw millennial users to your association. If your application of technology results in an experience that is not expected or doesn\u2019t meet their needs, the millennial crowd, like most, won\u2019t return.<\/p>\n

Focus on building a tech strategy that enhances your organization\u2019s unique offerings. If the technology helps support your millennial members\u2019 goals, it is sure to win!<\/p>\n

\"apple-watch-828827_1920\"<\/p>\n

\u201cWe have a responsive website so our members don\u2019t need an app for engagement\u201d<\/h3>\n

According to Flurry, it is an app world, and users spend 90% of their time on mobile inside apps not a browser. With a mobile website, you can successfully maintain a transactional relationship with your members, but engagement is difficult.<\/p>\n

While responsive does address screen size, its inferior performance (slower) and user experience (no notifications, camera, contacts, location, offline storage) makes your website the wrong channel to use for mobile engagement.<\/p>\n

Apps are for the young, the young-at-heart, and may be perfect for your members; if the apps support your goals as an organization and provide benefits to your members!<\/p>\n

Related Posts<\/h1>\n

2017 Tech Trends: Sneak Preview<\/a><\/p>\n

5 Mobile App Optimization Tips for Businesses<\/a><\/p>\n

4 Tips for Mobile Recruiting<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

As an app builder, we hear a multitude of reasons both for and against harnessing mobile apps and technology in general for member engagement. Unfortunately, a few outdated beliefs regarding mobile technology and member usage have lived past their relevance. So we’re providing an update to clear the air!<\/p>\n","protected":false},"author":2,"featured_media":1015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[14,8],"tags":[22,17,47],"class_list":["post-1009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-associations","category-technology","tag-membership","tag-mobile","tag-responsive-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":1,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"predecessor-version":[{"id":1014,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts\/1009\/revisions\/1014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/media\/1015"}],"wp:attachment":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/categories?post=1009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/tags?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}