Typically in business, companies compare previous months, quarters, or fiscal years to the previous year.\u00a0 This provides a perspective on budget, forecast, growth, and stability.\u00a0 When we think about the last 3 years, it\u2019s hard to say what is normal anymore, or what it is we should be comparing to!\u00a0 Those comparisons are completely out the window as we try to gauge the current measure of business, against\u00a0 years with a complete economic shutdown, followed by a slow emergence to regain ground we once had on the regular.\u00a0 At Chase Creative, we are hopeful that 2022 will be the new benchmark, and that we are finally able to show we\u2019ve had a return to \u201cnormal\u201d when it comes to live and virtual events!<\/p>\n
This year definitely marked a major turning point as we finally shifted back to more and more live events.\u00a0 Many events that had gone completely virtual were back in person, and audiences were eager to be face-to-face.\u00a0 There was also a feeling of making up for lost time, as some clients brought their event back at a different time of the year, or in a different venue just to have that chance to be together again. \u00a0Meeting planners got to experience, once again, the excitement of planning meals, in-person registration, and exhibit booths, just to name a few!<\/p>\n
Despite this surge in the return to live events, hybrid and virtual events are not a thing of the past.\u00a0 While some clients only<\/em> wanted their audiences to return in person, others saw the advantage of continuing to welcome online attendance.\u00a0 The ability to reach viewers in far-flung locations, or to still allow for health concerns were typically the driving motivators in offering hybrid or virtual options.\u00a0 The influence of virtual events also seems to have had an impact on video-on-demand, as more clients opted for the additional service of recorded videos to post online after their event had concluded.<\/p>\n 2022 has been the year to get us back on track, with hiring new staff, adding clients to our roster, and adding new events to our calendar. It has been very exciting to see the industry we love, and the jobs we love to do bounce back with a great amount of enthusiasm!\u00a0 Chase Creative is looking forward to 2023 and all of the events we get to support again!<\/p>\n