{"id":1245,"date":"2024-04-09T16:35:00","date_gmt":"2024-04-09T20:35:00","guid":{"rendered":"https:\/\/appnet-dev.com\/resultsathand\/event-promotion-using-text\/"},"modified":"2025-02-07T11:22:48","modified_gmt":"2025-02-07T16:22:48","slug":"event-promotion-using-text","status":"publish","type":"post","link":"https:\/\/appnet-dev.com\/resultsathand\/event-promotion-using-text\/","title":{"rendered":"Harnessing Text for Event Promotion: 4 Tips for Associations"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">NOTE:\u00a0 <\/span><span style=\"font-weight: 400;\">SMS marketing messages must comply with anti-spam laws, such as the CAN-SPAM Act in the United States or the General Data Protection Regulation (GDPR) in the European Union. <strong>These laws govern commercial electronic messages and require businesses <\/strong><\/span><strong>to obtain consent, provide opt-out options, and include accurate sender information.<\/strong><a href=\"https:\/\/appnet-dev.com\/resultsathand\/wp-content\/uploads\/2024\/04\/Tatango-Results-at-Hand-Harnessing-Text-for-Event-Promotion-4-Tips-for-Associations-feature.jpg\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9431 aligncenter\" src=\"https:\/\/appnet-dev.com\/resultsathand\/wp-content\/uploads\/2025\/02\/Tatango-Results-at-Hand-Harnessing-Text-for-Event-Promotion-4-Tips-for-Associations-feature-300x200-1.jpg\" alt=\"\" width=\"501\" height=\"334\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Your members look forward to your events all year. Whether they\u2019re intended for skill-building or networking, events help to connect members to your community and allow them to actualize the benefits of belonging to your organization. However, if you don\u2019t have a strong marketing plan in place to promote your events, you\u2019ll likely struggle with garnering registration numbers and sparking engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Text marketing is one of the best ways to reach members directly with promotional messaging and increase excitement around your events. In fact, text has a <\/span><a href=\"https:\/\/www.tatango.com\/blog\/sms-open-rates-exceed-99\/\"><span style=\"font-weight: 400;\">99% open rate and 90% read rate<\/span><\/a><span style=\"font-weight: 400;\">, so you can feel confident that members will see and read your marketing communications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog post, you will learn specific tips you can use to harness the power of text to promote your next association event.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Highlight unique selling points<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first question members will ask when they see you\u2019re hosting a new event is: \u201cWhy is it important for me to attend?\u201d If your texts don\u2019t highlight the specific benefits of registering and taking the time out of their schedule to come, you\u2019ll likely miss out on earning large attendance numbers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by sharing the name of your event, its purpose, and unique selling points that show what sets your event apart from others and why members should attend. Make sure to highlight any perks like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Renowned speakers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exclusive workshops<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/appnet-dev.com\/resultsathand\/blog\/promoting-conference-networking\/\"><span style=\"font-weight: 400;\">Networking opportunities<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Panel discussions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Catering and entertainment<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Different segments of your audience may be drawn to different aspects of your event. Tailor your messaging to highlight selling points that resonate most with each audience segment. For example, professionals may be interested in networking opportunities, while beginners may be attracted to educational workshops.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right <\/span><a href=\"https:\/\/www.tatango.com\/blog\/text-to-donate\"><span style=\"font-weight: 400;\">text messaging platform<\/span><\/a><span style=\"font-weight: 400;\"> will make it simple to segment your messages by a variety of factors, including length of membership, membership tiers, demographics, interests, and more. This way, you can simulate one-on-one conversation experiences that are relevant to different member types.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also want to cover all the essential event information members need to know to attend, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location or virtual event login instructions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attire<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registration instructions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep in mind that you can always send your members a link to your <\/span><a href=\"https:\/\/appnet-dev.com\/resultsathand\/blog\/6-must-have-features-for-an-effective-event-web-page\/\"><span style=\"font-weight: 400;\">event landing page<\/span><\/a><span style=\"font-weight: 400;\"> on your website that goes over all the logistical information in greater detail.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Create clear calls to action (CTAs)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Direct your members to register for your event by creating strong calls to action. Use these best practices to create a compelling CTA:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be straightforward: <\/b><span style=\"font-weight: 400;\">Use strong action verbs that clearly indicate what you want your members to do, like &#8220;Register now,&#8221; &#8220;Get tickets,&#8221; or \u201cRSVP today!\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide a link to your registration page: <\/b><span style=\"font-weight: 400;\">Provide a mobile-friendly link to your website\u2019s registration page so your members can easily sign up right from their phones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use time-sensitive language: <\/b><span style=\"font-weight: 400;\">Encourage immediate action by incorporating phrases like &#8220;limited seats available,&#8221; &#8220;early bird discounts ending soon,&#8221; or &#8220;register now to secure your spot.&#8221; This can help you create a sense of urgency and encourage members to register now rather than later.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Refrain from putting too many requests in a single message, as this can overwhelm your audience and cause them to ignore your message altogether. One call to action helps to simplify what you\u2019re asking members to do and increases the likelihood that they\u2019ll take action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if you\u2019d like to ask members to register and <\/span><a href=\"https:\/\/appnet-dev.com\/resultsathand\/blog\/promoting-member-volunteerism-engagement-within-associations\/\"><span style=\"font-weight: 400;\">request volunteers<\/span><\/a><span style=\"font-weight: 400;\"> help out with event set-up in exchange for free admission, you should separate these asks into two different messages.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Incorporate multimedia elements<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Multimedia elements help to grab the eye and further show the value in participating in your event, enhancing your communications. For example, you might share via text:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Photos from the last time you hosted an event <\/b><span style=\"font-weight: 400;\">to help members, especially those who are <\/span><a href=\"https:\/\/appnet-dev.com\/resultsathand\/blog\/welcome-association-members\/\"><span style=\"font-weight: 400;\">new to your organization<\/span><\/a><span style=\"font-weight: 400;\">, visualize what attending will look like.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Videos from your association\u2019s leaders<\/b><span style=\"font-weight: 400;\"> explaining the purpose of your event and why it\u2019s worth members\u2019 time to come.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Behind-the-scenes footage or interviews<\/b><span style=\"font-weight: 400;\"> with event organizers, sponsors, or speakers to provide a glimpse into the planning process and highlight the dedication and effort invested in making the event a success.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visually appealing infographics<\/b><span style=\"font-weight: 400;\"> that highlight key information about the event, such as agenda highlights, speaker lineup, or attendee benefits.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the right text messaging software, you\u2019ll be able to easily send off thousands of MMS messages within seconds, ensuring you can reliably reach your entire member base with engaging texts.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Encourage early giving<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your association\u2019s event purpose is focused on fundraising for your organization, you can strategically leverage text to raise donations ahead of time. With text-to-give, your members can conveniently submit a donation from anywhere at any time, making the entire process simpler and more rewarding.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.tatango.com\/blog\/text-to-give\/\"><span style=\"font-weight: 400;\">Tatango\u2019s guide to text-to-give<\/span><\/a><span style=\"font-weight: 400;\"> recommends these tips to inspire generosity:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ask for a specific amount: <\/b><span style=\"font-weight: 400;\">Ask for a donation of $10 or $15 instead of just asking your members to give. This takes the guesswork out of how much they should donate and increases the likelihood of members quickly acting on your request. You can always segment your members based on their average donation amount and tailor your <\/span><a href=\"https:\/\/nxunite.com\/text-to-give\/\"><span style=\"font-weight: 400;\">text-to-donate<\/span><\/a><span style=\"font-weight: 400;\"> requests to different donor types.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Explain the impact of donations: <\/b><span style=\"font-weight: 400;\">Explain how your organization will be using their donations, such as towards developing digital workshops to support professional advancement or hosting more networking events. This will help illuminate the tangible connection between giving and the impact it will have on the overall member experience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gamify your fundraising: <\/b><span style=\"font-weight: 400;\">To take your fundraising a step further, incorporate some friendly competition. This will help to keep motivation high and inspire larger and more frequent donations. For example, you might share a leaderboard with the top donors and award the top 5 contributors with free branded merchandise.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember to thank your members for their support to show that they\u2019re truly appreciated. <\/span><a href=\"https:\/\/ecardwidget.com\/member-appreciation-ideas\/\"><span style=\"font-weight: 400;\">eCardWidget\u2019s guide to member appreciation<\/span><\/a><span style=\"font-weight: 400;\"> recommends following up immediately after members give or attend your events with a note of gratitude. Personalize the note to the recipient to maximize impact.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Wrapping Up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A well-designed event can help you create a strong, more engaged member community. However, your event\u2019s success depends on how many members attend! Use these tips to effectively promote your event and take your attendance rate to the next level. Remember to build up your contact list by <\/span><a href=\"https:\/\/www.tatango.com\/blog\/sms-short-codes\/\"><span style=\"font-weight: 400;\">advertising your keyword and SMS short code<\/span><\/a><span style=\"font-weight: 400;\"> so you can encourage opt-ins to your text messaging campaign and engage members year-round.\u00a0<\/span><\/p>\n<p><strong><em>Guest author: Mike Snusz, <a class=\"in-cell-link\" href=\"https:\/\/www.tatango.com\/\" target=\"_blank\" rel=\"noopener\">Tatango\u00a0\u00a0<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOTE:\u00a0 SMS marketing messages must comply with anti-spam laws, such as the CAN-SPAM Act in the United States or the General Data Protection Regulation (GDPR) in the European Union. These laws govern commercial electronic messages and require businesses to obtain consent, provide opt-out options, and include accurate sender information. Your members look forward to your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[15,8],"tags":[],"class_list":["post-1245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts\/1245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/comments?post=1245"}],"version-history":[{"count":1,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts\/1245\/revisions"}],"predecessor-version":[{"id":1247,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts\/1245\/revisions\/1247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/media\/1248"}],"wp:attachment":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/media?parent=1245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/categories?post=1245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/tags?post=1245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}