{"id":590,"date":"2015-04-09T16:03:00","date_gmt":"2015-04-09T20:03:00","guid":{"rendered":"https:\/\/appnet-dev.com\/resultsathand\/best-practices-for-event-email-marketing\/"},"modified":"2025-02-07T10:30:36","modified_gmt":"2025-02-07T15:30:36","slug":"best-practices-for-event-email-marketing","status":"publish","type":"post","link":"https:\/\/appnet-dev.com\/resultsathand\/best-practices-for-event-email-marketing\/","title":{"rendered":"Best Practices for Event Email Marketing"},"content":{"rendered":"

Email is NOT Dead<\/h2>\n

In the world of event planning, email marketing is still a very effective channel. In fact, this article<\/a> states email and e-newsletters were noted as delivering the best ROI in event marketing campaigns by meeting planners.<\/p>\n

Although it\u2019s the most common form of event marketing, it\u2019s not always easy. Below are some best practices for event planners to consider when working through their event email marketing strategy.<\/p>\n

Create an Email Calendar<\/h3>\n

An email campaign calendar is the best way to setup your email marketing strategy. Look at your event\u2019s important dates, such as early bird registration deadline, and schedule emails around those dates. Decide how often you\u2019ll send emails out and let your registrants know when to expect your communications.<\/p>\n

Send Targeted Emails<\/h3>\n

A good way to get your emails read is by segmenting your emails by registration type. That means you don\u2019t need to share exhibitor setup details with your attendees. It\u2019s also important to remember to include the benefits of attending to each group. Include the event\u2019s basic info (time, date, location) but also let them know the awesome networking sessions they\u2019ll be able to attend.<\/p>\n

Optimize for Mobile<\/h3>\n

I\u2019m sure you hear it over and over just how important mobile is in today\u2019s day and age. In case you haven\u2019t, you should know 66% of emails<\/a> are opened on a mobile device. Ensure your emails are optimized for these screens so you don\u2019t miss out on this large percentage of viewers. This optimization will give your attendees a seamless experience between all devices, increasing your open and click rates.<\/p>\n

Think Social<\/h3>\n

In addition to all the mobile talk, it\u2019s no secret we also live in a social world. Share anything about your event that\u2019s related to social media, such as your event hashtag<\/a>, your Facebook event page, and your organizer\u2019s LinkedIn pages. Also include social sharing links in the header or footer of your emails to increase your event\u2019s visibility and hopefully registration rates.<\/p>\n

Mix it Up<\/h3>\n

People have different preferences in the way they like their content. Some like snippets of info while others like in depth stories. So change your content style when communicating details about your event. Announce sponsors in a bulleted list one week then offer detailed bios about how they\u2019re benefiting the event the next week.<\/p>\n

What About Event App Users?<\/h2>\n

Having an event app is just one more communication channel to connect with your attendees. That doesn\u2019t mean you shouldn\u2019t still send event marketing emails. (How will they know about your awesome new event app anyway?) For those event planners with a mobile event app, here are some additional things you should consider when crafting your emails:<\/p>\n

\"Free<\/p>\n