All About the Brand<\/h3>\n
Apple has quite the following. Their recent livestream of the Apple Event in September caused their website to crash due to the number of viewers. And although a recent comScore<\/a> Report shows Android has the highest percentage of smartphone subscribers by platform with 52% over Apple at 42%, Apple\u2019s iPhone makes up 42% of the market with Samsung in second with just 28%. Apple\u2019s marketing efforts have been far greater than Google\u2019s too. Apple\u2019s iPhone site<\/a> includes a detailed description of Apple Pay, while the Nexus 6 site<\/a> tells nothing of its mobile payment capabilities.<\/p>\n The issue of security is often brought up with the idea of mobile payments. People fear their payment information is in jeopardy when using these unfamiliar technologies. Google Wallet grants transaction access through a 4-digit-pin.<\/p>\n For Apple Pay, payments are authenticated with Apple\u2019s fingerprint scanner Touch ID. This unique security measure gives their payment service a bit more credibility. Payment information is encrypted and securely stored for both. Continuous advancements in technology security will increase the number of consumers who feel comfortable using this new technology.<\/p>\n Check out<\/a> all of Apple\u2019s participating credit cards, banks, stores, and app that support their mobile payment service. And that list is still growing. Even Starbucks, who is already successful with their mobile app payment service, will allow Apple Pay in their stores later this year. However, some retailers are looking elsewhere for this service.<\/p>\n With the development of CurrentC, a mobile payment platform in the works by MCX, CVS Pharmacy and Rite Aid<\/a> have disconnected their Apple (and Google) mobile payment. This has caused several consumers to be outraged that they are no longer able to perform this type of transaction when they\u2019ve been doing so since 2011 with Google Wallet. With CurrentC releasing \u201csometime in early 2015,\u201d we will continue to see how this lack of adoption will affect these and other non-participating businesses.<\/p>\n Although the success of mobile payment services has only been seen in the last couple months, it\u2019s only the beginning. Just by the end of this year alone, Statista<\/a> predicts 89 million Americans will be accessing mobile banking services via their mobile phones. Juniper Research<\/a> also recently stated: “We would now argue that Apple Pay will not only drive, but will create a \u2018halo effect\u2019 towards contactless payment in general. We still believe that in most markets this will primarily be driven by contactless card transactions, but that the greater awareness of handset contactless payments that Apple will generate will, in turn, result in an uplift in adoption and usage.”<\/p>\n Because mobile payment services are expected to soar over the coming year, you should consider how your organization could adopt this technology for its benefit. For associations, there are several ways mobile payment can be exploited. Event registration, membership dues, certification, training, and donations are all susceptible to this technology.<\/p>\n Event planners should consider placing NFC readers at transactional locations to speed up the service and prevent long lines. Or consider developing association apps that incorporates mobile payment. This would give members and attendees alike an easy, convenient way to pay for their member and conference expenses.<\/p>\n![\"Apple](\"https:\/\/appnet-dev.com\/resultsathand\/wp-content\/uploads\/2025\/02\/Apple-Pay-security.png\")
Increased Security Measures<\/h3>\nWide Spread Support<\/h3>\n
Mobile Payment Predictions<\/h2>\n
![\"Mobile](\"https:\/\/appnet-dev.com\/resultsathand\/wp-content\/uploads\/2025\/02\/mobile-payments-_mbugua-njihia.jpg\")
Conclusions for your Organization<\/h2>\n