{"id":857,"date":"2014-05-02T16:40:00","date_gmt":"2014-05-02T20:40:00","guid":{"rendered":"https:\/\/appnet-dev.com\/resultsathand\/associations-response-to-mobile-readiness\/"},"modified":"2014-05-02T16:40:00","modified_gmt":"2014-05-02T20:40:00","slug":"associations-response-to-mobile-readiness","status":"publish","type":"post","link":"https:\/\/appnet-dev.com\/resultsathand\/associations-response-to-mobile-readiness\/","title":{"rendered":"Associations\u2019 Response to Mobile Readiness"},"content":{"rendered":"<p>Last year we launched our Mobile Readiness Survey&nbsp;to gain a better understanding of associations&#8217; needs in 2014 and beyond.&nbsp;From December 2013 to March 2014, we received 80 association responses regarding their mobile app strategies.<\/p>\n<p>With our findings, we concluded a majority of associations who provided us feedback were from the Midwest region. To determine mobile app readiness among associations, we asked participants a number of questions, including their website accessibility across platforms and their mobile app offerings. With our own data and a few other sources, we determined relevant mobile topics for associations to be aware of.<\/p>\n<p>A few examples of what you will find in the <strong>Associations\u2019 Response to Mobile Readiness Report<\/strong>&nbsp;are:<\/p>\n<ul>\n<li>Almost 74% of our respondents either said they have a responsive website or plan to offer one in 2014.<\/li>\n<li>91% of adults in the U.S. own a cellphone and within that range, 56% are smartphone users (Pew Internet Research, 2013).<\/li>\n<li>About half of associations who completed our survey offer some type of mobile application to members.<\/li>\n<li>Among desired mobile app features, social media integration and communication efforts were tied for first.<\/li>\n<\/ul>\n<p>To download the whitepaper for free, go to <a href=\"\/associations-response-to-2014-mobile-readiness-survey\">Associations\u2019 Response to 2014 Mobile Readiness Survey<\/a>&nbsp;and see where your association stands among your peers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our latest whitepaper,&nbsp;Associations\u2019 Response to 2014 Mobile Readiness Survey, gives an in-depth analysis of our recent mobile readiness survey results.&nbsp;Access the full report to see where associations stand on having a responsive website, an event management mobile app, and more.<\/p>\n","protected":false},"author":2,"featured_media":535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[14,7],"tags":[17,34],"class_list":["post-857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-associations","category-resources","tag-mobile","tag-mobile-readiness-survey"],"acf":[],"_links":{"self":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/comments?post=857"}],"version-history":[{"count":0,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/posts\/857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/media\/535"}],"wp:attachment":[{"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/categories?post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appnet-dev.com\/resultsathand\/wp-json\/wp\/v2\/tags?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}